Why You'll be Seeing More Pink Jeep Wranglers in 2022!

Jeep lovers still have a little time to score the head-turning pink color called Tuscadero! Jeep has decided to extend the flaming pink paint option for the 2022 Jeep Wrangler until the end of December, because demand has been so hot.

Limited-Edition Winner

Jeep often has special edition colors available for a limited time. This year’s special paint colors for the 2021 Wrangler were Nacho, Gecko, Chief and Tuscadero. Jeep has logged nearly 30,000 orders for the magnificent Magenta in just three months, so it has decided to extend the availability through the end of December. Tuscadero was the most popular of the limited-edition colors. This is the first time that Jeep has used this bright of pink in its palette and it was a huge draw for fans.

“We expected Tuscadero to be popular and the customer response has been overwhelmingly strong," said Jim Morrison, vice president and head of Jeep brand North America. “It's so popular, we're extending production into 2022 model-year production to meet strong customer demand. Customers can place an order through December of this year.”

2022 Jeep Wrangler Production Kicks Off This Week

Jeep will be switching over to the 2022 Jeep Wrangler production on Thursday, Dec. 16, 2021. The Jeep plant in Toledo, Ohio has been working overtime to meet all of its 2021 orders.

Tuscadero Pink

When Tuscadero was launched, Jeep said it was adding the color with a “nod to nostalgia and to honor those with a passionate spirit”. I doubt most people working at Jeep are even old enough to remember Fonzie’s onetime girlfriend on Happy Days named Pinky Tuscadero. The workers may have seen it in reruns. Or Tuscadero could be named for something else entirely but it sure is a great shade. The popularity of the striking color may be a comment on COVID. People want something that stands out, not just more of the boring rut they have been stuck in. It could also be that more women are ordering the popular Jeep Wrangler, but the color is attractive to men and women.

Special Paint Ordered Straight From the Factory

What is particularly nice about the head-turning color is that it can be ordered straight from the factory, so it is covered by the factory warranty and dealers will have access to the grade and quality of paint if you ever need a touch-up. Touch-ups can be frustrating for owners that have specialty after-market paint applied. It is available for order on 2022 Jeep Wrangler Sport, Sahara, Rubicon, 4xe and 392 models. The special paint option costs $395.

Jeep Photo

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