Toyota has announced a new customer support plan for vehicles with peeling white and blizzard pearl paint. The paint can degrade very rapidly. Some vehicles see the paint begin to come off in as little as one year. The problem affects nearly 2 million vehicles. Models included in the program include the Toyota Camry, 4Runner, Corolla, Avalon, Lexus GX, or Scion IQ or XB. The program will support you whether you are the original owner or purchased the vehicle used.
Related Story: Will This Defect Affect Toyota's Reputation or Resale Values? Experts Answer
The program covers certain vehicles with Toyota's Blizzard Pearl (070) or Super White (040) paint colors.
Toyota White Blizzard Pearl Support Program Phase 1 Notification
Toyota began notifying owners last year in the fall. The owners of Toyotas with white or blizzard pearl paint received a letter notifying them of the upcoming support.
Phase 2 - Repair
Toyota's second phase will consist of a repair made by your local dealer at no cost to you. Any authorized Toyota Dealership can determine if a condition is covered by this Customer Support Program, not just the one from which the vehicle was purchased.
Contact your dealer if you have an affected vehicle. They will tell you the schedule and plan for repairs to your vehicle. Those owners who wish to have direct contact with Toyota on this issue can call the Toyota Customer Experience Center at 1-888-270-9371 Monday through Friday, 7:00 am to 7:00 pm, Saturday 7:00 am to 4:30 pm.
If you have a Toyota with Blizzard Pearl or Super White paint that seems defective please tell us about it in the comments below. Detail your contact with Toyota and how the issue is being handled. Your experience may help a fellow owner.
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John Goreham is a life-long car nut and recovering engineer. John's focus areas are technology, safety, and green vehicles. In the 1990s, he was part of a team that built a solar-electric vehicle from scratch. His was the role of battery thermal control designer. For 20 years he applied his engineering and sales talents in the high tech world and published numerous articles in technical journals such as Chemical Processing Magazine. In 2008 he retired from that career and dedicated himself to chasing his dream of being an auto writer. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and connect with him at Linkedin.
Top of page image courtesy of Toyota.
Comments
My 2010 Prius is starting
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In reply to My pruis is peeling really by Susan H Mason (not verified)
My 2010 Prius is starting peel over passnger side door frame and near driver side windshield two body shops and Toyota dealer said it's mfg defect Toyota does not want to include Prius in that recall.
Thank you for sharing. The
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In reply to What about the Toyota Prius? by Stefanie (not verified)
Thank you for sharing. The same thing happened to me. I just found out from the dealership that Toyota is refusing to pay for the paint. There is clearly an issue with the paint on my vehicle as well; however, Toyota is refusing to pay. I plan to call them tomorrow and see what can be done. Have you tried calling Toyota? If so, what happened? If not, here is the customer service phone number: 1-888-270-9371.
I'm having the same problem
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In reply to What about the Toyota Prius? by Stefanie (not verified)
I'm having the same problem with my 2010 prius (blizzard pearl). Large flakes of paint coming off the roof and around the drivers door handle. My local dealer told me toyota won't do anything for prius owners experiencing this problem. Clearly they need to extend this coverage for all affected owners!
My 2010 Prius is also peeling
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In reply to What about the Toyota Prius? by Stefanie (not verified)
My 2010 Prius is also peeling, took it to toyota, they said there was no recall on record. I would like to know what else I can do!!
My 2010 Prius that I paid
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In reply to What about the Toyota Prius? by Stefanie (not verified)
My 2010 Prius that I paid extra for the paint is affected. It is pealing off in blobs. We had blizzard white $$$
I have the 2010 white
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In reply to What about the Toyota Prius? by Stefanie (not verified)
I have the 2010 white blizzard Prius. It is feeling super bad due to colour defect it is bubbling from within, Toyota said if the car is over three years old they will not repair it. So I’m gonna drive the car without color which will cause it to rust. I should have bought the blue one and I wouldn’t have this problem. Toyota should have a class action lawsuit
I will gladly join.
Leslie, I have a 2013 Prius
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In reply to I have the 2010 white by Leslie Eisen (not verified)
Leslie, I have a 2013 Prius Persona with paint peeling off. Don't give up. What state are you in? Take your car to the auto shop that the Toyota Dealer in your area uses and get them to take pictures and document the Manufacture defect. There is a deadline coming up in 2022 so research it and don't give up. Toyota will have to pay for it. You can also file the complaint with Toyota North America. Do not get your car painted, wait for Toyota, they will have to paint your car but you need to push it. Good Luck, Ana in Florida
Sign me up for any lawsuit,
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In reply to I have the 2010 white by Leslie Eisen (not verified)
Sign me up for any lawsuit, too. My 2010 Prius is starting to look like a Dalmation (with silver spots). It's ridiculous that Toyota won't add the Prius to the recall list when, clearly, there is an issue with the blizzard pearl.
Yep, I have a 2010 Prius with
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In reply to What about the Toyota Prius? by Stefanie (not verified)
Yep, I have a 2010 Prius with big bubbles of paint lifting off. I was excited to see Toyota was willing to fix those Blizzard Pearl paint jobs, and tried to find any info for Prius owners. Such a bummer!!
Same car same issue. I asked
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In reply to Yep, I have a 2010 Prius with by Julie (not verified)
Same car same issue. I asked they said no. Not right for Prius owners. The cost to fix is so expensive due to the paint and primer issues.
I bought a 2010 Prius in
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In reply to What about the Toyota Prius? by Stefanie (not verified)
I bought a 2010 Prius in Blizzard Pearl. Paint is coming off in small circular chips. I filed a complaint with Toyota Customer Care. They said Prius models are not covered under the warranty, despite the fact that it’s the same paint color. So far, my efforts to hold Toyota accountable have not been successful.
Stefanie my Toyota Prado has
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In reply to What about the Toyota Prius? by Stefanie (not verified)
Stefanie my Toyota Prado has the same problem but not one of the covered cars. I haven’t contacted Toyota yet as I just seen the damage the other day and found out that it is a common issue. Will be conducting further inquiries that’s for sure.
What about the Toyota Prius?
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What about the Toyota Prius? 2010 Pearl White Prius - numerous people reporting problems with the paint chipping / peeling; body shops reporting that the paint wasn't adhering to the primer; still Toyota is not taking responsibility and telling Prius owners they're on their own - out of warranty! :(
Same here with paint peeling
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In reply to What about the Toyota Prius? by Stefanie (not verified)
Same here with paint peeling in different areas. 2010 Toyota Prius with blizzard white paint. Love the car.
Wonder when they will fix the
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Wonder when they will fix the sound bar in the back of my 2019 Camry XSE? It’s been cracking since day 1, had it to the dealer! Still waiting!!!
I have a 2008 tundra it’s
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I have a 2008 tundra it’s white also paint is terrible vehicle hd less then 100 thousand garage kept tried everything paint wipes off looks dull wish Toyota could help love the truck
White 2008 Rav4 here, lots of
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White 2008 Rav4 here, lots of peeling areas. I received the initial letter but no follow up yet.
Same here..White Blizzard
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In reply to White 2008 Rav4 here, lots of by Kathleen Ries (not verified)
Same here..White Blizzard Pearl 2010 RAV4 with 2" peeled area above front windshield. I received initial notification letter, but no follow-up about how they will remedy.
Same here. 2010 Corolla.
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In reply to White 2008 Rav4 here, lots of by Kathleen Ries (not verified)
Same here. 2010 Corolla. Received letter over a year ago. No follow up. Are we supposed to schedule our repairs now?
My daughters 2008 Rav4 paint
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In reply to White 2008 Rav4 here, lots of by Kathleen Ries (not verified)
My daughters 2008 Rav4 paint is peelilng in lots of areas on the car. We received the initial recall letter and haven't heard anything else. I have called 2 different toyota dealerships who have said they would get back with me and no one has.
I own a Toyota Scion with
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I own a Toyota Scion with paint problem chipping and peeling need help about paint peeling issue
You need to call customer
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In reply to I own a Toyota Scion with by Amerigo Copon (not verified)
You need to call customer care they’ll connect you to the closest dealer that can access the paint and repair . My 2015 Camry started peeling by the trunk in 2019 and now the hood and driver door are affected it’s peeling fast now . I was told I’m only covered until 2022 and they will only paint affected area if no other damage is detected but at this rate it’s going to continue to peel this seems like loyal customers are getting screwed they should repaint the whole car I’m fine with them leaving any damage not from paint defect but I know my car will continue to peel long after they band aid the small areas and I still have to wait and see if it gets approved at least the dealer employees made the process as smooth as they could .
I have a 2010 Prius IV in
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I have a 2010 Prius IV in blizzard pearl white. Paint started falling off in sheets in December. Went to a body shop that told me it’s paint failure. Dealer seemed clueless at first so I called Toyota USA. Nothing. A few weeks later 2/15 I sent an online complaint & same day spoke to customer service that took a report. At their request I took car to Toyota dealer for inspection, that day! Dealer confirmed report was sent to Toyota USA immediately. I did not hear a thing for 6 weeks so I called 3/31. They claimed to have called but didn’t say when (smart phone & an Apple Watch) record says no they didn’t. They offered $750 in a voucher usable only with dealer to cover An estimate of $1,113. I know have more than 2 sqft of bare metal on my Prius. This is my 5th & last Toyota. I bought it new, serviced it always at the dealer & washed/waxed it at a pro car wash about every 2 weeks. I live in San Diego were its rarely above 75 degrees or below 45 degrees. as bad as the paint issue is the service has been insultingly robotic, erratic, unprofessionally slow & unaccountable. How far this former leader in customer service has fallen,
Who did you send the email
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In reply to I have a 2010 Prius IV in by MIchael Meacham (not verified)
Who did you send the email complaint to ? And did they say it was involved in the recall? I called and they told me mine wasn't in the recall , but I wasnt sure if I should pursue it more ?
I received a letter from my
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In reply to Who did you send the email by Jennifer Wilkerson (not verified)
I received a letter from my dealership . Letter states my vehicle is under the customer support program where vehicle's factory applied paint Blizzard pearl or super white is peeling for all the ingredients wasn't mixed in the factory paint that should have been but it's not showing up for a recall. Guess I will have to call my dealership . Was hoping I could take care of the appointment on line.
I have a 2009 white Toyota
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In reply to I have a 2010 Prius IV in by MIchael Meacham (not verified)
I have a 2009 white Toyota Corolla and my pant just came off it started on the top and now it's all over so what do I do please help I love my car it's the best car I have ever own it's just ugly now please please please help me
We have 2011 Toyota RAV4,
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We have 2011 Toyota RAV4, Blizzard White and 1/2 of the roof paint has popped off and other various areas. We received the initial letter, have called the Toyota number twice and both times after giving all of our info... have been put on hold and then disconnected. Not sure what to do next?...... Dealer?
I have a 2012 Rav4, blizzard.
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In reply to We have 2011 Toyota RAV4, by SUSAN GRIDER (not verified)
I have a 2012 Rav4, blizzard./white.
Paint is pealing off the right front fender and various areas. I also received a letter months ago about the problem and have not heard anything since. What is the next step?
I would start by getting
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In reply to I have a 2012 Rav4, blizzard. by Henry Morel (not verified)
I would start by getting ahold of corporate.
I have a 2010 Prius in
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I have a 2010 Prius in blizzard pearl. Paint started to bubble up and fall of in sheets just on the left drivers side door now starting on the right side up by the wind shield. When I took to dealer in Temecula CA for an inspection they said it was a "bad paint job" customer service made a report and called the higher up. After weeks of back and forth just said flat out they couldn't do anything for me. What a joke!!! no kidding its a bad paint job!! Toyota's!! Never ever will I by a Toyota again.
Pagination